Case Study 11 Sunú

Sunú
Reels

Short vertical reels for a home pasta tray brand in Aguascalientes, made with generative image, video and music tools and cut to one repeatable formula.

Role : Creative Director and Video Editor
Org : Sunú, a D Creative Thinking client
Scope : Content formula, AI image and video generation, music, edit (2026)
My part

I run Sunú’s video content end to end. I write the hook lines, direct every image and video generation in Gemini, brief each Suno track and cut the reels in Premiere Pro, closing every one on the Sunú mark. The tools render the pixels and the sound; the idea, the selection and the edit are mine.

01 / The Brief

Reels that sell trays of pasta with no ad budget.

Sunú sells shareable pasta trays for four in the north of Aguascalientes, each one with fresh salad and garlic bread. It launched in October 2026 without paid ads: orders come through personal networks, WhatsApp groups and Facebook Marketplace, so the content has to do the selling.

Reels carry most of that weight. They are made in Spanish for a local audience, short enough to post every day, and built from one formula so each new piece is quick to produce and reads as Sunú at a glance.

02 / The Pipeline

Tray
to Reel

Every reel runs through the same pipeline. A product still fixes the dish and the tray, the still sets the look of the video generations, and the edit turns short clips into a reel with its own soundtrack and the Sunú end card.

1. Hook and intent
Written before any prompt: the line on the opening card and the one thing the reel has to show.
2. Key stills: Gemini
Each dish in its foil tray, at 1620 × 971 for products and up to 1536 × 2752 for vertical frames. The pasta, the sauce and the tray are fixed before anything moves.
3. Motion: Gemini (Veo)
10 second clips at 720 × 1280 and 24 fps: steam, a spoon in the sauce, hands serving from the tray.
4. Music: Suno
Original tracks generated from a style brief, one per mood.
5. Edit: Premiere Pro
Hook card, clips cut to the music and the Sunú end card, exported as 9:16 reels for Instagram.
AI product still: a foil tray of bolognese rotini topped with grated cheese and parsley on a light gray background
Still: the dish and the tray, fixed in Gemini Fig. 01
Clip: the same tray in the oven, 10 seconds Fig. 02
Reel: “algo se está cocinando…” (something is cooking), 24 seconds Fig. 03
03 / The Formula

Hook, Food,
Mark

Every reel follows the same three beats. A text card on brand red or white sets the hook, the food moves on screen, and the Sunú mark closes it with “cocina con amor” (cooking with love).

The beats stay fixed and only the line, the dish and the track change. That keeps production fast and makes every reel read as the same brand in the feed.

1. Hook card
One short line in Spanish, on brand red or white: a promise, a quote or a single word.
2. Food in motion
The dish doing what makes it appetizing: steam, cheese melting, basil landing, a fork pulling pasta from the tray.
3. Mark
The Sunú logo and tagline, white over the food, then red on white to close.
“Directo a tu mesa” (straight to your table), 22 seconds Fig. 04
A Simone Weil quote on attention, then basil on penne, 20 seconds Fig. 05
“fácil” and “cariño en una charola” (care in a tray), 20 seconds Fig. 06
04 / The Tray

We Prepare,
You Share

The product is a tray meant for the table, so the reels show the whole path: pasta into boiling water, garlic on the board, tomatoes in the pan, then many hands reaching into one tray. “Nosotros preparamos… Tú compartes” says it in one card.

Other pieces show what comes in the order, a plate with salad and garlic bread next to the tray, or slow the pace down: a stop motion of a tray being served, one short line on a torn paper strip in each frame.

“Nosotros preparamos… Tú compartes” (we prepare, you share), 24 seconds Fig. 07
Clip: the order on a plate, salad and garlic bread included Fig. 08
Stop motion: “el oficio silencioso de cuidar” (the quiet craft of caring), 38 seconds Fig. 09
05 / Sound

Music
by Brief

The music is original, generated in Suno from a style brief for each mood: light and playful for the everyday reels, warmer and slower for the pieces about care. This one is Sunny Kitchen Swing.

Sunny Kitchen Swing, 2:25
Happy ukulele strums, finger snaps and upright bass; a whistled melody over vibraphone and brushed snare; muted trumpet and pizzicato in the build; a button ending on one strum, one vibraphone hit and one snap.
Bright Kitchen Groove, 3:18
Instrumental: gentle acoustic ukulele, warm funk bass and balafon melodies in an upbeat kitchen groove, fading out on the ukulele.
Plato tibio, 4:02
A song in Spanish about cooking as a ritual of care, with a breathy muted trumpet solo over slow upright bass and Cuban percussion.
06 / Cadence & Specs
7
Reels a week, planned

One reel a day for Instagram, produced in weekly batches.

2 to 3
Generations per reel

Down from 3 to 5 once the formula was set.

0
Paid ads

Reach comes from organic posts, WhatsApp groups and Facebook Marketplace.

Generated clips
Gemini (Veo). 720 × 1280, 24 fps, H.264 with AAC, 10 seconds.
Key stills
Gemini image generation. Product stills at 1620 × 971, vertical frames up to 1536 × 2752.
Reels
Premiere Pro. 9:16, H.264 with AAC 48 kHz, 20 to 38 seconds. Most at 720 × 1280 and 24 fps; the stop motion and the plating reel at 1536 × 2754 and 29.97 fps.
Music
Suno, original tracks.
Language
Spanish on screen, for a local audience in Aguascalientes.
Web copies
The videos on this page are compressed copies at 720 pixels wide.
07 / Reflection Sunú

One Formula,
Every Day

What Went Well?

A Formula Beats a Blank PageFixing the three beats turned each reel into a short list of decisions: one line, one dish, one track. New pieces come out fast and still look like the same brand.

What Could I Have Done Better?

Budget the Take Before the PromptI started at 3 to 5 generations per reel and cut it to 2 to 3. Video generations are the scarce resource, so I now set the final intent first: social content needs fast, meaningful takes, not polished ones.

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