Dashboard
Landing

The Problem

The existing landing page functioned primarily as a static link farm intended to assist new users. However, user engagement was low, with less than 5% utilizing the landing page regularly. Many users favored bookmarking specific offerings in their browsers, indicating that the static landing page did not provide a meaningful or personalized experience.

Beyond the low usage rates, the landing page lacked relevance for returning users, offering no functionality to address their specific workflows or frequent needs. For many, navigating the platform required repetitive steps that the landing page failed to simplify or streamline.

Requirements Assessment

Kyndryl Bridge is a modular multi-cloud management platform where applications operate independently but share common elements like accounts, users, and permissions. Because a static link farm couldn't adapt to these diverse use cases, I made the decision to pivot the project into a dynamic, personalized user experience.

Visualizing the platform's multi-cloud logic and unified user permissions.

Research

• Subject Matter Interviews: Engaged with delivery partners, product owners, UX designers, and development managers to gather insights about user needs, platform pain points, and how applications were managed and used.
• User Interviews: Confirmed low usage of the landing page and redefined user journeys based on real-world workflows, uncovering navigation challenges and inefficiencies.
• Pattern Identification: Analyzed user journeys across diverse personas to identify common paths, frequent tasks, and usage patterns, reinforcing the need for a more personalized and efficient starting point.

Core questions utilized during Subject Matter Expert interviews.

Solution & Prototyping

Created detailed user journeys that illustrated how different personas would interact with the platform, highlighting key navigation improvements and workflow efficiencies. Developed low-fidelity mockups to visually represent the concept of a dynamic dashboard. These were used to pitch the idea to leadership, successfully securing buy-in for a more resource-intensive and impactful solution.

Prototype progression: From initial wireframe layouts to interactive drag-and-drop widget placement.

Designed mid-fidelity prototypes in Figma, explicitly defining the dashboard’s key functionalities: Fully Customizable Layouts, Multi-Dashboard Capability, Widget Library contributions, and Permission-aware sharing limits.

Standardization & Delivery

Coordinated a multi-team effort to educate stakeholders on widget creation and usage. Established widget design guidelines and documentation to ensure consistency across applications. Defined a clear process for widget design and development, including approval workflows and quality assurance checks.

Standardizing the widget design system and side-panel UI guidelines for engineering handoff.

The final UI delivery showcasing the live, permission-aware dashboard.