I'm Daniel Rojas
Senior UX Design Lead
and Multidisciplinary Designer
I'm Daniel Rojas
Senior UX Design Lead
and Multidisciplinary Designer
I'm Daniel Rojas
Senior UX Design Lead
and Multidisciplinary Designer
What I do
I’m a problem solver, focused on finding clarity in complexity, solving always for the user, and seeking solutions that align with organization's business goals. My approach to challenges is rooted in critical thinking and shaped by experience, refined through the documented knowledge I’ve gathered over time, forming a structured way of working that revolves around:
I’m a problem solver, focused on finding clarity in complexity, solving always for the user, and seeking solutions that align with organization's business goals. My approach to challenges is rooted in critical thinking and shaped by experience, refined through the documented knowledge I’ve gathered over time, forming a structured way of working that revolves around:
I’m a problem solver, focused on finding clarity in complexity, solving always for the user, and seeking solutions that align with organization's business goals. My approach to challenges is rooted in critical thinking and shaped by experience, refined through the documented knowledge I’ve gathered over time, forming a structured way of working that revolves around:
Requirements Assessment
Gathering requirements, breaking down complex systems, and understanding constraints, objectives, and pain points.
Identifying patterns
Finding recurring themes, behaviors, and opportunities for improvement through careful analysis, iteration, and refinement.
Simplify and optimize
Streamlining workflows, refining interactions, and ensuring practical, scalable implementation.
How I do It
I combine technical expertise with a user-centered approach to deliver solutions that are functional, scalable, and aligned with business objectives. Built on a foundation of principles and practices, my approach ensures impactful solutions and revolves around three core pillars:
I combine technical expertise with a user-centered approach to deliver solutions that are functional, scalable, and aligned with business objectives. Built on a foundation of principles and practices, my approach ensures impactful solutions and revolves around three core pillars:
Deep Collaboration
Align with multidisciplinary teams on goals, ensuring balance between user needs and business objectives by fostering open communication, mentorship, and shared ownership to ensure clarity, cohesion, and execution at scale.
Applied Design
Craft user-centered solutions by rooting usability and clarity in design principles and heuristics, carefully aligning and constructing frameworks and guidelines that drive consistency, scalability, and seamless interactions.
Technical Awareness
Bridge the gap between design and development by considering feasibility from the start, ensuring every design choice is implementation-ready for smooth execution without compromising the user experience.
Testimonials
Through intentional effort, I’ve cultivated skills that enhance how I connect with others, from clear communication to empathy and adaptability. These aren’t just tools for collaboration; they’re the foundation of every meaningful solution I’ve helped build. While recommendations from colleagues and collaborators often reflect these qualities, I see them as part of a broader commitment to the craft of design.
Brooks Protzmann
Manager, Design Team
at IBM
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Richard Esmonde
Assoc. Director, Design Strategy
at Kyndryl
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Carlos Armijo
Assoc. Director, Product Mngmt
at Kyndryl
I am pleased to highly recommend Daniel, who has been an invaluable collaborator on multiple projects over the past few years. From the outset, he demonstrated exceptional commitment and engagement, consistently exceeding my expectations in delivering both innovative and user-centered designs. He has a strong foundation in UX research and demonstrates an impressive ability to transform complex user needs into intuitive, effective solutions....
see more
show all testimonials
Testimonials
Through intentional effort, I’ve cultivated skills that enhance how I connect with others, from clear communication to empathy and adaptability. These aren’t just tools for collaboration; they’re the foundation of every meaningful solution I’ve helped build. While recommendations from colleagues and collaborators often reflect these qualities, I see them as part of a broader commitment to the craft of design.
Brooks Protzmann
Manager, Design Team
at IBM
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Brooks Protzmann
Manager, Design Team
at IBM
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Richard Esmonde
Assoc. Director, Design Strategy
at Kyndryl
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Richard Esmonde
Assoc. Director, Design Strategy
at Kyndryl
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Carlos Armijo
Assoc. Director, Product Mngmt
at Kyndryl
I am pleased to highly recommend Daniel, who has been an invaluable collaborator on multiple projects over the past few years. From the outset, he demonstrated exceptional commitment and engagement, consistently exceeding my expectations in delivering both innovative and user-centered designs. He has a strong foundation in UX research and demonstrates an impressive ability to transform complex user needs into intuitive, effective solutions....
see more
Carlos Armijo
Assoc. Director, Product Mngmt
at Kyndryl
I am pleased to highly recommend Daniel, who has been an invaluable collaborator on multiple projects over the past few years. From the outset, he demonstrated exceptional commitment and engagement, consistently exceeding my expectations in delivering both innovative and user-centered designs. He has a strong foundation in UX research and demonstrates an impressive ability to transform complex user needs into intuitive, effective solutions....
see more
Testimonials
Through intentional effort, I’ve cultivated skills that enhance how I connect with others, from clear communication to empathy and adaptability. These aren’t just tools for collaboration; they’re the foundation of every meaningful solution I’ve helped build. While recommendations from colleagues and collaborators often reflect these qualities, I see them as part of a broader commitment to the craft of design.
Brooks Protzmann
Manager, Design Team
at IBM
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Brooks Protzmann
Manager, Design Team
at IBM
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Richard Esmonde
Assoc. Director, Design Strategy
at Kyndryl
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Richard Esmonde
Assoc. Director, Design Strategy
at Kyndryl
I had the pleasure of hiring Daniel while at IBM as a UX designer. From day one, Daniel demonstrated a keen ability to integrate into our team and quickly adapt to the corporate culture. His ability to drive projects independently, while collaborating seamlessly with developers and project managers, was impressive. He consistently delivered high-quality results and had a genuine impact on the success of our initiative. Daniel is a creative force who brings fresh ideas and innovative solu...
see more
Carlos Armijo
Assoc. Director, Product Mngmt
at Kyndryl
I am pleased to highly recommend Daniel, who has been an invaluable collaborator on multiple projects over the past few years. From the outset, he demonstrated exceptional commitment and engagement, consistently exceeding my expectations in delivering both innovative and user-centered designs. He has a strong foundation in UX research and demonstrates an impressive ability to transform complex user needs into intuitive, effective solutions....
see more
Carlos Armijo
Assoc. Director, Product Mngmt
at Kyndryl
I am pleased to highly recommend Daniel, who has been an invaluable collaborator on multiple projects over the past few years. From the outset, he demonstrated exceptional commitment and engagement, consistently exceeding my expectations in delivering both innovative and user-centered designs. He has a strong foundation in UX research and demonstrates an impressive ability to transform complex user needs into intuitive, effective solutions....
see more