Bachelor’s in Electronic Computer Engineering
CETI (2002–2006)
Master in Design Studies
Centro de Diseño, Cine y Televisión - 90% completed (2012)
With 17+ years in design and 8 in UX, I specialize in simplifying complexity and delivering impactful solutions. Leadership, like design, is about understanding people—fostering trust, collaboration, and creating environments where ideas flourish. This mindset guides my approach, enabling teams to excel and drive innovation naturally.
Technical Skills
User Experience design:
Ideation and documented exploration, user-centered design, design thinking (certified), journey mapping, heuristic evaluation.
User Experience research:
Ideation, user testing, user interviews, documented research, benchmarking, personas, card sorting, familiarity with A/B testing.
User Interface design:
Creation, enhancement, maintenance, responsive design, mobile-first design, component-based UI design.
Prototyping & wireframing:
Figma (expert), Sketch (advanced), Adobe XD (high proficiency), high-fidelity mockups, interactive prototypes, user flows.
Information architecture:
Sitemap creation, taxonomy development, labeling systems, cognitive load reduction, hierarchical content organization.
Interaction design:
Micro-interactions, interaction patterns, animation for usability, usability testing, accessibility (WCAG compliance).
Design systems:
Compliance, Creation, enhancement, maintenance, standardization, style guide development, component libraries.
Visual design & branding:
Graphic design, product photography & photo editing, illustration & matte painting, typography, layout design, iconography.
Multimedia design:
Motion graphics, 2D animation, videography & post-production, storytelling, video editing, concept development.
Adobe Creative Suite:
Photoshop (expert), Illustrator (expert), After Effects (advanced), Premiere Pro (advanced), Lightroom (proficient).
Development knowledge:
HTML & CSS (basic knowledge for design handoffs), front-end collaboration, understanding of JavaScript principles.
Core Competencies
Design strategy:
Creation, enhancement, maintenance, responsive design, mobile-first design, component-based UI design.
Research:
Ideation and documented exploration, user-centered design, design thinking (certified), journey mapping, heuristic evaluation.
Conceptualization:
Creation, enhancement, maintenance, responsive design, mobile-first design, component-based UI design.
Information architecture:
Figma (expert), Sketch (advanced), Adobe XD (high proficiency), high-fidelity mockups, interactive prototypes, user flows.
Team Collaboration
Cross-functional team alignment, stakeholder management, workshop facilitation, design playbacks, team mentorship
Mentorship:
Coaching junior designers, providing constructive feedback, design critiques, fostering growth mindsets, guiding UX and visual design practices, supporting career development.
Continuous improvement:
Self-learning, iterative design, process optimization, quality assurance, scalable design solutions, encouraging team development.
SR LEAD UX DESIGNER - IBM Design Studio/Kyndryl
Led UX design efforts for the Multicloud Management Platform (MCMP), transitioning it into the Kyndryl Bridge (KB) platform. Designed and developed the Dashboard Landing Page and navigation patterns, ensuring consistency and usability across the platform. Spearheaded accessibility improvements and iterated designs based on user feedback.
• Dashboard Landing Page: Designed the central Dashboard, integrating key features for managing multi-cloud services.
• Navigation Optimization: Developed and standardized patterns for seamless and consistent user experiences.
• Accessibility Leadership: Transitioned to Kyndryl’s design system, improving color accessibility and WCAG compliance.
• Iterative Improvements: Conducted UX research and user interviews to refine designs and enhance platform usability.
• Cross-Team Collaboration: Led workshops, playbacks, and design critiques to align stakeholders on design goals.
• Design Documentation: Maintained detailed records to support scalability and alignment with developers.
Tools & Environment: Figma, Sketch, Mural, Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Atlassian Suite (Jira, Confluence),
Webex, Slack, Agile (SCRUM), Enterprise Design Thinking.
Design Manager (consultant) - Jurassic Tacos
Guided Jurassic Tacos from its early stages to becoming a successful franchise by redefining its brand and building a strong marketing presence.
• Brand Development: Redesigned the logo and established a cohesive visual identity that resonated with the target audience and franchise goals.
• Marketing Strategy: Developed and executed a comprehensive marketing plan, driving brand awareness and customer engagement.
• Visual Identity Overhaul: Defined a new corporate image concept, aligning the brand with company objectives.
• Content Creation: Produced compelling video content and social media posts, telling authentic and engaging stories that boosted online reach and customer loyalty.
•Franchise Growth: Played a key role in scaling the brand to a franchise model through innovative campaigns and consistent branding.
Tools & Environment: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Figma, Meta Business Suite, WordPress, Slack, Google Workspace.
UX DESIGNER LEAD - Omniexperience
Delivered interactive solutions for the hospitality market, including iOS/Android apps, kiosks, and video walls. Standardized design processes, reducing editing time by 50% and improving project consistency.
• Design System Leadership: Built and managed the internal design system, ensuring consistency across projects.
• User-Centered Design: Analyzed feedback and iterated designs to enhance user experience and satisfaction.
• Visual Identity Overhaul: Defined a new corporate image concept, aligning the brand with company objectives.
• Multimedia Content Creation: Produced video content and animations for clients and marketing campaigns.
Tools & Environment: Sketch, Zeplin, Adobe Creative Suite ,Jira, Confluence, Basecamp, Agile (SCRUM), macOS, iOS, Android.
UX DESIGNER/BRAND DESIGNER - PetitJoe
Led design strategy for web systems, branding, and marketing solutions, blending user-focused design with creative visual branding. Delivered intuitive user experiences and cohesive brand identities that aligned with client goals and market needs:
• Designed user-centric interfaces and brand identities aligned with client goals.
• Conducted user research and benchmarking to align designs with client goals and market positioning.
• Produced explainer videos and social media strategies to enhance brand presence.
• Directed junior designers and ensured quality deliverables.
Tools & Environment: Sketch, Zeplin, Adobe Creative Suite, WordPress, HTML, iOS, Android.
CREATIVE DIRECTOR (CO-OWNER) - NUCU
Designed e-learning solutions with intuitive interfaces, multimedia, and educational content to enhance corporate training:
Developed user-friendly interfaces and multimedia content for e-learning courses.
Produced animations and visual content to support knowledge retention and engagement.
Conducted user research and iterated designs based on feedback.
Directed junior designers, and a developer, ensuring high-quality, consistent project deliverables.
Tools & Environment: Adobe Creative Suite, DSLR cameras, social media platforms, Shopify, Microsoft Office Suite.
WEB CONTENT MANAGER - Hewlett Packard (GBS: Marketing Tower)
Managed digital content for internal processes and HP.com, ensuring brand consistency and optimizing assets for global markets. Acted as
a liaison with regional teams and HP partners worldwide.
WEB & GRAPHIC DESIGNER - Algentra
| Sept 2010 – Aug 2012
Managed digital content for internal processes and HP.com, ensuring brand consistency and optimizing assets for global markets. Acted as
a liaison with regional teams and HP partners worldwide.